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Pursuing a Career in Content Writing? Here’s What You Need to Know about Content Writing Jobs.
Writing is simply a means of communicating ideas. Since businesses run largely on ideas, this calls for a job designation to communicate a company’s ideas to the rest of the world.
Behold, the humble content writer!
Powerful writing not only communicates ideas effectively, it can also spur people into action. So it’s easy to see why this is a valuable asset for any business.
Content writing jobs involve working with a company to translate its needs into appealing and easily consumable content. There are many types of content writing that come under this umbrella. These include web content writing, technical writing, journalism, business writing, and ghostwriting.
All of these come with their own specific requirements, which we’ll examine below. Content writing as a whole is growing, leading to many opening for content writers. If you’re a good writer with an aptitude for understanding work briefs, you will flourish in this arena.
What Does a Day in the Life of a Content Writer Look Like?
As a content writer, you would be responsible for writing original content that has the desired effect. Since there are so many types of content writing, we’ll break it down and examine the major types individually.
Web content writing is required to be succinct and easily consumable. This requires the writer to digest their research easily and come up with relevant and to-the-point content. Everything you see while on the Internet needs to be written by someone, so it’s pretty sprawling as a field.
Technical writing involves taking complex ideas and simplifying them to enable laymen to understand these ideas. Examples of this include scientific articles, health-related articles, and manuals.
Journalism involves writing fact-filled and informative articles. It calls for sound research, a curious and agile mind, and a keen investigative eye.
Business content writers deal with writing white papers, press releases, reports, and advertising paraphernalia. The challenge here is to engage your audience even when talking about a niche topic.
Ghostwriting isn’t as spooky as it sounds. It simply involves writing under another person’s name. This can entail a variety of things like blog articles, books, and biographies.
The skill sets for each of these types of content writing overlap to some extent. Picking one and becoming proficient at it is the best way to get started.
What Qualifications and Skills Do I Need?
Jobs in content writing call for a degree in either journalism, writing, communication, English, or marketing. Marketing might seem out of place on this list, but makes sense when you consider that you’re going to be writing with the intent of selling an idea or a product.
Most importantly though, you’re going to need a good portfolio of writing samples. Having a good body of work to show would work in your favor even if your formal education is in an unrelated field.
Other skills that you would benefit your career in content writing are, knowledge of Search Engine Optimization (SEO), social media marketing, and copywriting.
Your career prospects will also be vastly improved by great grammar, research skills, general computer competence, and editing and proofreading skills.
You will also be able to transition to roles with greater responsibility if you have a grasp on project management.
What Will Your Professional Life Look Like?
In the content writing industry, you could choose to join a company and work full time, or you could work as a freelancer. Both of these options are equally feasible, but come with their own challenges.
As a full time employee, you’ll need good interpersonal skills to be able to work with your team, but as a freelancer you’d have more freedom and flexibility.
Potential Scope of a Career in Content Writing
Most companies need great content, and this requirement is only going to grow in the future. This means that there are many openings for content writer jobs. The median salary for content writers, according to Payscale.com is around $40,303. This figure can go up to $65,000 with experience, skill, and bonuses.
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