Ready to take on the competition and snag great digital marketing jobs? If you have the skills and the edge to excel at jobs in digital marketing, your prospects are endless. Allow us at Aditi Staffing to give you the means to set off on fulfilling digital marketing careers.

Digital Content Specialist

Job Reference: 21-00521 Type: Description/Comment:Summary: The main function of a digital content specialist is to initiate, develop and facilitate content for defined websites. The typical content specialist will maintain a well-organized, user-friendly web presence that contains relevant content. Responsibilities: Set up and deliver content and then maintain content as defined by the data governance policies of the web site owner(s) Initiate, develop and facilitate content for defined web sites. Provide web content management consultation and help to ensure the implementation of brand, legal, information security and document retention standards within the content delivered. Work with customer experience architects and creative agencies to design and deliver needed web content Skills: Verbal and written communication skills, negotiation skills, customer service and interpersonal skills. Basic ability to work independently and manage ones time. Basic knowledge of principles and methods for showing, promoting, and selling products or services. Basic knowledge of media production, communication and dissemination techniques and methods. Education/Experience: Bachelor's degree in marketing or equivalent training preferred. 5-7 years related experience required.

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Sales Representative

Job Reference: 21-00474 Type: Job Description: MAX BILL RATE ***/hr

Top must-have requirements:
1. Media Math- 2-5 years of background in media space or who has agency or publisher background who have understanding of digital advertising landscape.
2. Impression - (AP) Media Planning or RFP creation experience; Experience building RFP materials- ability to manage internal RFP process while meeting timelines & goals
3. Media Math - (AP) Media Planning
- Impression planning/calculations, VCR; Strong media math (ie. Know what an impression is how to calculate etc)
- CPM (cost per thousand)
4. Collaborate and work cross-functionally across internal organization

3 preferred on resumes:
1. Media planning or buying experience a plus.
2. Advertising Sales experience (digital is ideal) these candidates will stand out!
3. Agency experience

Education: Bachelor's degree

Years of experience: 2-5 years (please stay within these years)

Additional notes: Possibility of conversion (no guarantees) this our intent. We are looking for candidates that are looking to grow in this position and Company.

Sales Planner

*** Ads, the advertising monetization arm of *** Electronics, leverages proprietary real-time TV viewing behavior and insights to promote relevant brands and content experiences to consumers. We partner with brands, agencies and content owners to deliver unique advertising opportunities on native placements within our Smart TV platform and programmatically with a cross device solution.

***s unique first party data help brands connect to their audience as they explore content across desktop, mobile, tablets and our Smart TVs. The *** Ad platform delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory.

The Opportunity
*** Ads is looking for energetic individuals to help support our growing organization. This person should be a strong communicator with the ability to multitask. If you are attention detailed and thrive in a results-based, sales environment then this could be the opportunity for you!

S/he will be responsible to build supporting materials for our advertisers and manage an internal process of the campaign life cycle. Candidates should have familiarity with digital advertising and its relationship with traditional advertising. Experience with Excel, PowerPoint are a must.

The Sales Planner position will be based in LA and will closely align with our sales vertical strategy. This is a one year contracted role with the ability to extend for 6 months or a year.

2-5 years experience; media planning or buying experience a plus.


Responsibilities
Support Client Solutions Management team in executing advertisers campaign goals (both pre and post-sales)
Manage the internal RFP process while ensuring timelines and goals are met
Work cross functionally with varying departments (Ad Operations, Inventory, Marketing, Finance, etc.) to facilitate campaign execution.
Develop a deep understanding of *** Ads products and sales offerings.
Work with dedicated Client Solutions Manager to track proposals, analyze post campaign delivery and billing.
Create processes as needed to streamline efficiencies while working with the CSM leadership team.
Specifically, the Account Coordinator should also possess most of the following characteristics:
Strong verbal and written communication skills.
Ability to manage the needs of multiple stakeholders and adhere to timelines.
Direct and frequent communicator.
Process-oriented with excellent organizational skills.
Independent and driven to succeed.
True team player: takes full accountability for assigned tasks and believes in the importance of adhering to and communicating deadlines.
Possesses an eye for details and takes pride in the materials he/she creates, mindful that the quality of that work has real impact on the business.
Comments for Suppliers:

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Marketing Manager

Job Reference: 20-08554 Type: Description:

Top 3 skills:
1. Copy writing
2. Web marketing/paid campaigns
3. Project management

We are looking for a marketing specialist/manager to join our team at MuleSoft, a *** Company. MuleSofts mission is to help organizations change and innovate faster by making it easy to connect the worlds applications, data, and devices. We are solving one of the organizations most critical needs, and our business is undergoing rapid expansion globally.

Training plays a critical part in ensuring that our growing base of customers and partners are successful on our platform. MuleSoft has a rich portfolio of training programs, from self-paced and instructor-led courses to certification programs.

In this role, you will support marketing strategy and execution to drive demand for global product training. Youll play an important part in developing programs that propel training business objectives, establishing new ways to reach our target audiences, communicating the value of training and certification, and nurturing audiences at each stage of the funnel. Were looking for someone who exudes warmth, can build relationships easily, and has empathy that translates into user understanding and storytelling. A successful candidate will be reliable, flexible, consistently meet all deliverables, and adaptable to partner with teammates across the globe who have different work styles.

Your Impact - Responsibilities
Support marketing activities that drive awareness and generate demand for MuleSofts training portfolio, and that scale globally
Update and track program metrics from business performance and marketing funnel performance to inform adjustments to programs
Create and maintain project timelines, track risks, communicate out progress, and assure deadlines are met
Build and execute campaigns across email, social, digital ads and events
Partner closely across marketing team, training team, and outside vendors to execute on programs
Have a working understanding of customers business objectives and industry best practices
Ability to translate complex technical talk into tangible business results
Coordinate ongoing programs that infuse training throughout marketing touchpoints, increasing training awareness and mindshare
Create process flows and automation to streamline and scale new and current marketing initiatives

The Ideal Candidate
2-4 years of relevant experience, preferably within a marketing team or organization
Excellent written communication and project management skills with the ability to collaborate cross-functionally
Resourceful and skillful in managing a wide range of stakeholders
Analytical, with the ability to capture and understand key data and insights to report out on
Experience with marketing and project management software like Marketo, Wrike, Tableau, Figma, and Smartsheets a plus
Prior experience working with partner channel a plus

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Designer

Job Reference: 20-08536 Type: Job Description: Digital Design Director

Work location: NYC, Playa Vista, or Plano/DFW location

MAX BILL RATE: ***/hr

Top 3 must-have skills/requirements: Top 3 must-have skills/requirements: 1. understanding of visual systems and brand principles 2. Able to concept and develop premium creative with specialization in digital and experiential 3: Expertise in Adobe Creative Suite and digital prototyping tools.

Additional notes: We are looking to hire for longer term if business state allows and candidate is competent!
***Portfolios required for consideration. Please attach w/ resume. Work samples should reflect how they come up with deliverables across multiple channels and can think systematically. Looking for someone w/ agency background as well as some experience in house in Corporate. Interviews will be few rounds (3).

Years of experience: flexible as long as highly competent. Rule of thumb is 8-10+ years.

Description:
Looking for mid to senior level Digital Design Director to become part of the internal Brand Design team within *** (SEA). Ideal candidate would be well-rounded designer, think systematically with an expertise in digital, web and motion mediums. Responibilities include development of design and visual systems, toolkits and campaigns, working on digital, web and motion design projects from conception to execution. Candidate will be both working independently and also as part of a team on broader cross functional projects. Candidate would immerse themselves in understanding the *** Brand, develop ways to articulate in digital mediums and provide creative feedback to internal clients on digital creative.

Requirements:
8-10+ years experience with an expertise in interactive design, visual design and digital experience
A strong design background, including leadership over the entire design process and a passion for current design trends coupled with an solid understanding of user experience.
Excellent presentation skills and communication abilities.
Strong ability to ensure the final visual design is on-brand and delivers on strategic and business goals.
Understanding of brand and product strategy, including the ability to develop guidelines and toolkits
Ablility to understand and articulate Brand principles and strategies
Self-starting creative who can work independently and also as part of a team.
Ability to provide creative and Brand guidance to internal clients within *** along with agency partners on externally developed projects.
Comments for Suppliers:

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Mobile Developer

Job Reference: 20-08479 Type:

Tell us about your department:

Mobile app for retail/e-commerce of Best Buy

Position Summary/Job Description:

Best Buy is seeking innovative and technically curious technologists to join us as we make a huge impact in the e-commerce and digital health space. A position with BestBuy.com offers the opportunity to apply your talents and creative energy to deliver high performing solutions at one of the TOP 10 e-commerce sites in North America. Best Buy is the largest multi-channel consumer electronics retailer in the world and technology is at the heart of our organization.

Project Description:

  • You will be part of the Best Buy mobile apps engineering team responsible for designing and implementing technical solutions that will reach massive scale.
  • You will also be working on the native apps for our new Best Buy Health initiatives.
  • Contribute to the architecture and development of the digital platform and tools to support key e-commerce, digital health, and cloud technology initiatives.
  • You will build and enhance core tools that are needed to support development, testing and integrations leading to Continuous Delivery.
  • Use your creative and innovation-driven mindset to articulate engineering design strategies related to scale, performance, security, and usability.
  • Designing back-end services and abstractions to help mobile apps retrieve information from various domain services.

What are the top five skills and number of years of experience required to perform this job?

  • 2+ years of software development experience
  • 2+ years of native Swift development experience
  • 1+ years using modern JavaScript frameworks, especially React or React Native
  • Proficiency with Object Oriented Design principles and patterns
  • Good communication skills with business partners, other engineer teams, and the different stakeholders.

What are some preferred/nice to have skills the manager is looking for?

  • communication + friendliness + ownership + independence + team player

Interview Process Overview:

  • Prescreening: Online video interview and coding exercise.
  • If past pre-screening, preferably onsite interview with developers: coding experience + SDK knowledge + architecture/design experience + coding exercise to gauge problem solving skills, and the understanding of data structure and algorithm.
  • Interview with PM, design or engineering leaders to gauge the candidate soft skills, ownership and mindset for user experience.

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Hardware Engineer

Job Reference: 20-08458 Type: Job Description: ***'s Hardware Development (OHD) organization seeks a Senior Allegro Printed Circuit Board (PCB) Designer contractor to design complex, multi-layer, high-speed/high-density, next generation boards that are at the core of the servers used for ***'s Cloud Systems and Appliance deployments. This is a centralized function that supports OHD on both east and west coasts, with this position being based in either our Santa Clara, California or Burlington, Massachusetts campus.
You will work with Electrical Engineering, Mechanical, Signal Integrity and Power Integrity functional experts across multiple project teams to layout boards that utilize the latest technology from all of the major hardware vendors in the compute, storage and communications arenas.
As a Senior Allegro Printed Circuit Board Designer, you will be responsible for all aspects of PCB design including placement, routing, checking, documentation, and data output generation.

Detailed Responsibilities
The list of responsibilities (but not limited to) may include:
Produce PCB [printed circuit board] layouts on assigned engineering product requirements while meeting established schedules, design rules, methodology and quality levels.
Efficiently use Cadence Allegro (v17) and other related design software tools such as Mentor Valor NPI as well as internally developed program utilities.
Utilize established processes, workflows and procedures for creating, checking, and validating required design files, output data, reports and documentation in order to manufacture and assemble PCBs to ***'s standards.
Provide schedule estimates for both design completion as well as interim milestone dates.

Required Training, Knowledge and Skills
Minimum of 5 years of experience with Cadence Allegro through version 17 with a focus on large format, multi-layer, high-speed digital designs.
Extensive experience with Cadences Constraint Manager tool and proficiency in constraint driven methodologies. Able to create and implement physical constraints as well as interface with SI engineers on electrical constraints.
Solid understanding of the PCB design trade-offs between high-speed digital, signal integrity, power, thermal and mechanical requirements and be able to recommend and implement the best overall PCB layout solution to the project teams.
Experience with high speed routing techniques and topologies including differential pair, relative propagation and match delay, and phase tuning.
Comments for Suppliers: The Job Title should be changed to "Senior Allegro PCB Layout Designer"
Locations: looking for resumes in both: Santa Clara, California AND Burlington, Mass to find the best candidate

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Product Owner/ Product Analyst

Job Reference: 20-08373 Type:
Qualifications:
There are two openings for this role. The Financial Crimes Risk Management (FCRM) 'Payments' Product Owner/Product Analyst is an Individual Contributor SME role that works with Financial Crimes (Fraud, Sanctions, KYC, AML), Payments & Channels Teams and a wide range of cross-functional teams to ensure projects and initiatives meet their stated objectives on time and within budget. Key responsibilities include, but are not limited to: o Lead and Manage the overall coordination, status reporting and stability for the business side of project-oriented work efforts as Financial Crimes 'Payments' Product Owner/Product Analyst o Lead from the Business side the project team with thorough E2E Financial Crimes domain knowledge (KYC, Sanctions, AML, Fraud), Payments & Channels Product Knowledge and Systems Impact expertise o Ensure projects are delivered on time, within budget, adhere to high quality standards and meet stated objectives. o Expertise to understand the existing Payment Flows with respect to Financial Crimes Systems and identify the impact due to new/change in Payment Flows. o Draft impact analysis taking into consideration KYC, Sanctions, AML, Fraud, Compliance, Payments and data elements. o Experience working in Core Banking Systems, Payment Systems, Middleware and Transaction Screening Systems. o Demonstrate prior experience in developing seamless end-to-end digital and cross-channel payment experiences and ideally have exposure to key elements of systems integration and understanding of payments systems both domestic and international. o Deep understanding of Commercial Banking operations is a must (e.g. key operating models, processes, and practices) o Identify and define current 'As-Is' processes and 'To-Be' processes, Conduct gap analysis, Analyze requirements and deliver various Project artifacts: User stories/Backlog/BRDS, Acceptance Criteria, Definition of Done, User persona, Visio screen mock-ups, Interface designs, Data Mapping and other functional configuration documentations, Conduct JAD sessions. o Document and Execute E2E UAT Test cases and Test scripts that covers Domestic & International Payment Types & Channels. o Design and implement effective change management strategies and plans that include the communication strategy, education and training approach, resistance to change, sustaining change after implementation, measuring expected benefits and ROI. o Configure and draft Business Architecture diagrams & workflows Skills and Requirements: o Business Systems Analysis experience in Agile framework o Worked as Product Owner/Product Analyst in Financial Crimes domain or Payments domain o Hands on experience in drafting Map & Gap analysis, Workflows & Wireframes, User Stories/Business Requirements, Acceptance Criteria, UAT, Data Mapping, Deployment plan, Business Roll Back plan, Change Management, Training. o Experience in both Agile and Waterfall software development methodologies. o Experience in drafting backlogs, PI & sprint planning, burn down & burn up metrics, KPIs. o Technical knowledge, Systems & Tools - o Advanced knowledge in Jira, Confluence, OFSAA, Fircosoft Accuity, Bottomline, SAS AML alert engine, LexisNexis, MS Excel, Word, PowerPoint, Visio, MS Project, Outlook, SQL, Data Warehousing, OBIEE, Reporting, SharePoint, Pivot Charts, Pivot Tables. o Experience in leading payment products i.e. ACH, Wires, Checks, SWIFT, P2C, Real Time Payments etc. o Other Requirements o Flexibility to work in global time zones to support international business stakeholders and project team o Ability to multi-task within a pressed timeframe is required. o Strong presentations and communication skills that includes verbal, written, active listening o Should have 8+ years of professional experience in Payments, Financial Crimes and Business Systems Analysis space. o Bachelor's Degree required

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Project Manager

Job Reference: 20-07579 Type: Job Description: MAX BILL RATE ***/HR

Years: 2-5 years In-store, Retail experience, Minimum of 5 years marketing/trade marketing industry experience

Education: Bachelors degree required

*Notes: open to a non-local candidate but this person would have to relocate if the office opens.

Title: Special Projects Manager - Shopper Marketing & Trade Marketing

Please submit candidates w/ the following must-haves:
- Integrated Marketing and or Marketing Communications experience
- Knows how to take a project from brief, to creative, and to execution
- Background in Below the Line (BTL) marketing that includes retail/ in-store
- Strong excel skills; ability to update trackers and stay organized
- Experience in writing agency briefs - deliverable, timeline, market strategies
- Video work/project experience
- More of a linear thinker, than creative
- Day to day will consist of agency meetings and communicating on professional, prompt manner to get projects moving along
- Self-drive individual that is not afraid to ask questions & take initiative; a cultural-fit w/ high energy level.

We need someone with project management skills - This is a more admin type of role that requires downloading images/videos, tracking projects and timelines, working with legal on approvals, capturing meeting notes and managing budgets and procurement systems.

Please DO NOT submit candidate who are too creative, digitally focused, and overqualified.


Department: HE Integrated Marketing
Reports to: Manager HE Integrated Marketing

Position Purpose:
*** is continuously working to improve shopper experiences that lead to conversion. Overall this role will be responsible for working with the Home Entertainment Integrated Marketing (HE IM) Shopper Marketing and Trade Marketing teams to translate communications insights and brand strategies for the HE IM group into retailer marketing executions that forward *** business goals.

This role will include project managing and tracking the content creation process from brief, to timelines, to release of projects, and the day to day management of the creative with our agencies. Responsibilities also include executing various marketing efforts including retailer in-store shopper experiences, managing the creative executional efforts for retailer .com materials and building *** related retailer communications. The individual in this position will work closely with other key members of Integrated Marketing to bring the executions to life. Strong project management skills and cross functional communication is required.

Essential Duties & Responsibilities:
Project manage incoming briefs across multiple cross functional teams & review for comprehensive content.
Ability to obtain all project requests, prioritize & move the through the funnel to completion on time & within budget.
Manage internal and agency timelines and deliverables schedules and communicate them cross functionally.
Ability to problem solve issues with internal teams & agency in regards to project delivery timelines.
Proof reading and evaluation of creative quality in conjunction with other HE Integrated Marketing individuals and feedback to agency partners.
Work with legal and key stakeholders on approvals
Download & manage digital and video assets for both internal and external use.
Manage team meetings & agendas.
Ability to navigate asset management system to find resources for agency partners and retailers.
Work with the team to develop insight based communications briefs for agency partners to initiate creative projects.
Execute product launch retail projects.
Develop promotional communicational materials for retailers to execute programs.
Spearhead special projects that arise & drive them to completion.
Strong Power Point skills necessary for concise yet complete communication.
Initiate budget requests in systems, track approvals and maintain budget tracker

Performance standards include :
Results from field sales surveys on the effectiveness of materials.
Timely execution of projects
Number of rounds of revisions with agencies as determined by project

Qualitative Performance
Effective management of projects
Creative insights and feedback that lead to effective campaigns

Required Knowledge, Education and/or Experience
Bachelors degree required
Minimum of 5 years marketing/trade marketing industry experience
Trade Ad Agency and or retailer marketing is a plus
Excellent planning, project management, communication and organizational skills
Ability to prioritize, organize and allocate time based upon project importance
Must be creative thinker and strong team player
Internal: Marketing Managers, Product Managers, Brand Creative, Account Managers, Sales Teams and agency partners.
External: Customer level - Sr. Buyers, Buyers, Advertising contact, Third party detailing contacts
Comments for Suppliers:

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Engineer: Test

Job Reference: 20-07050 Type: Product Development Engineers (PDEs) are responsible for ensuring the testability and manufacturability of integrated circuits from the design stage through production ramp. PDEs contribute significantly to design, development, and validation of testability circuits. This includes the evaluation, development, and debug of complex test methods; developing and debugging complex software programs to convert design validation vectors and drive complex test equipment. Creating and testing validation and production test hardware solutions. Testing, validating, and engaging with design to guarantee component margin to specification. Analyzing and evaluating component specification versus performance to ensure an optimal match of component requirements with production equipment capability. Creating and applying concepts for optimizing component production relative to both quality and cost constraints. PDEs are expected to autonomously plan and schedule their own daily tasks and develop solutions to problems utilizing formal education and judgment.

Qualifications
- BS in EE/CS engineering or MS in EE/CS
- At least 5 years of relevant experience
- Pre/Post silicon digital circuit level debug
- Knowledge of tester pattern conversion tools and on tester debug preferred
- Experience in Design For Test (DFT) is highly desirable

These are essential positions and must work onsite

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Digital Content Specialist

Job Reference: 20-05903 Type: Description/Comment:Summary: The main function of a digital content specialist is to initiate, develop and facilitate content for defined websites. The typical content specialist will maintain a well-organized, user-friendly web presence that contains relevant content. Responsibilities: Set up and deliver content and then maintain content as defined by the data governance policies of the web site owner(s) Initiate, develop and facilitate content for defined web sites. Provide web content management consultation and help to ensure the implementation of brand, legal, information security and document retention standards within the content delivered. Work with customer experience architects and creative agencies to design and deliver needed web content Skills: Verbal and written communication skills, negotiation skills, customer service and interpersonal skills. Basic ability to work independently and manage ones time. Basic knowledge of principles and methods for showing, promoting, and selling products or services. Basic knowledge of media production, communication and dissemination techniques and methods. Education/Experience: Bachelor's degree in marketing or equivalent training preferred. 5-7 years related experience required.

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Product Manager

Job Reference: 20-05487 Type: Duration:0-6 month(s)

Description/Comment:Summary: Digital Sales team is looking for a Product Manager to lead development of product features that make it easier for customers to open accounts and manage their money effectively. This role will lead an integrated broad team of product, design, risk, compliance, security and tech resources focused on optimizing and expanding digital sales capabilities. The ideal candidate will have a strong technical aptitude, experience in digital banking technologies and product vision to deliver solutions that simplify experiences for customers and internal clients. This position requires a visionary that can translate business needs into an exceptional customer-focused solution. We are seeking a dedicated, disciplined professional who excels in a collaborative team environment. This individual must be able to effectively communicate and influence partners across the company and across multiple levels of the organization. Strong analytical skills, attention to detail, and the ability to lead are essential to succeeding in this role. This individual must display strong leadership skills and be able to drive and motivate a team in delivering best digital experience for our customers. Responsibilities: *Join a team of product managers to Develop and implement Business requirements *Contribute to the development of the overall product strategy, product roadmap, and business plan for Digital Sales *Work closely with other Product line owners, marketing, sales, support, customers, partners, vendors and engineering teams to define and develop detailed product/ business feature requirements *Ensure product features are well understood and implemented as requested *Evaluate new product opportunities and bring forward proposals for products to optimize and expand digital sales *Actively prioritize product backlog and participate in release planning activities *Establish KPIs for our systems and work with our data team to track business results *Operate independently given direction, and bring ideas and solutions to issues raised *Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points *Regularly review and re-evaluate competitive landscape comparing features, pricing, design and overall competitiveness *Maximize user experience and increase conversion through data-driven analysis based on Web Analytics and business intelligence tools *Continuously improve our consumers digital user experience, including design, site navigation, workflow optimization, content development and content management *Proactively participate with lines of businesses to ideate, plan and execute Requirements: *Bachelors or Masters degree in Computer Science, Engineering, or equivalent *10+ years in digital sales product management with a record of success moving key business metrics in a large bank or financial industry *SME in digital sales, customer acquisition and onboarding *Experience working in a heavily matrixed organization *Demonstrated track record of effectively building partnerships and managing and resolving challenges and conflicts *Very good knowledge of digital marketing and infrastructure needed to support marketing activities *Ability to work in fast-paced environment and be resourceful in achieving success in the face of ambiguity while prioritizing and managing multiple responsibilities *Deep understanding of digital banking environment and ability to provide strong, persuasive, data-driven arguments *Skillful in partnership-building, negotiating and communicating with the ability to artfully influence, persuade and drive action *Demonstrated ability to lead multiple activities and assignments simultaneously *Experience working closely with leaders from the Marketing, User Experience, Risk, Security, Compliance, Customer Service, and IT functions

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Digital Content Specialist

Job Reference: 20-03410 Type: Description/Comment:Summary: The main function of a digital content specialist is to initiate, develop and facilitate content for defined websites. The typical content specialist will maintain a well-organized, user-friendly web presence that contains relevant content. Responsibilities: Set up and deliver content and then maintain content as defined by the data governance policies of the web site owner(s) Initiate, develop and facilitate content for defined web sites. Provide web content management consultation and help to ensure the implementation of brand, legal, information security and document retention standards within the content delivered. Work with customer experience architects and creative agencies to design and deliver needed web content Skills: Verbal and written communication skills, negotiation skills, customer service and interpersonal skills. Basic ability to work independently and manage ones time. Basic knowledge of principles and methods for showing, promoting, and selling products or services. Basic knowledge of media production, communication and dissemination techniques and methods. Education/Experience: Bachelor's degree in marketing or equivalent training preferred. 5-7 years related experience required.

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FAQs

Wondering Where a Career In Digital Marketing Will Take You?

Digital marketing is a term that covers a wide range of activities involved in the marketing of products and services. It is targeted, measurable, and interactive. Digital marketing uses digital technology to reach out to prospective buyers and convert them into customers.

Qualification Requirements for Digital Marketers

If you’re looking for digital marketing jobs, the certification will vary based on the position you want to occupy.

A bachelor’s degree in internet marketing, or a related area is the basic qualification for this field. In a degree course, you’ll learn the basics of SEO, budget management, web analytics, and pay-per-click advertising. Completing a program like this will put you on the road to becoming a digital marketing specialist.

If you’re looking for manager or director-level posts in digital marketing, most companies require you to possess a master’s degree. Besides choosing from the abundance of master’s courses in the US, you can do a course in integrated marketing that concentrates primarily on digital marketing.

There are also certificate courses for graduates who already have a master’s in general marketing. Places like Georgetown University in Washington DC and NYU School of Professional Studies offer these courses to professional marketers looking to enter digital marketing. Sites like Digitalmarketinginstitute.com provide online courses through which you can obtain a master’s degree.

Showcasing the Right Digital Marketing Skills

If you’re looking for jobs in digital marketing, having a strong foundation in SEO, web analytics, and other internet marketing concepts is a very valuable skill. It’s also essential to have some knowledge of how consumer behaviour can be driven and controlled through the internet and advertising.

What Kind of Experience Does a Digital Marketer Need?

Almost all US companies make it mandatory that their digital marketers have at least 2 years of experience in the field. However, companies also consider work that you’ve done in any aspect of the marketing profession. So if you’re looking to enter this arena, advertising, event management, online marketing, and social media marketing are sure to improve the weightage of your application.

Programming Languages and Technologies

It’s necessary to have a working knowledge of the latest digital software, and that you understand how to use XHTML, CSS, Javascript, PHP, ASP, and Adobe. Apart from this, you need to be an e-commerce expert; you must know how to pull customers to your website and convert them into online buyers.

Why You Should Become a Digital Marketer

According to a study conducted by Direct Marketing Association, the money spent on advertising through mobile phones and tablets has risen by 180% since 2014, and is at a staggering $4 billion! This market is estimated to touch $7.2 billion soon, and that’s just one aspect of digital marketing. The entire industry currently has a net worth of $62 billion. The need for better advertising has led to a rise in digital marketer jobs, and this industry seems to be flourishing.

What You’ll Be Doing If You Take This Job

As a digital marketer, you will have to utilise web analytics, email marketing, SEO, and even social media to create a platform for marketing the company’s products. You may also have to devise online promotions and campaigns to get your company’s message across to consumers. Conducting consumer research and figuring out ways of connecting with consumers is also a part of the job.

If you’re looking for a managerial position, supervising and executing internet marketing campaigns must be your forte. Managers are also required to provide guidance to the members of the marketing team.

Digital Marketing Careers: The Bottomline

The median salary of a digital marketing manager in the United States is approximately $76,000, with the net figure going up to $241,000 for Chief Marketing Technologists. Entry-level jobs fall in the $28,487 – $59,977 range. So if you’re deciding to switch jobs, or enter the world of digital marketing, you’ve got a bright future ahead of you.