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Business Analyst 1

Job Reference: 20-05005 Type: Job Description: Max bill rate: ***/hr
Possibility of extension beyond initial assignment duration.

Please submit candidates w/ the following must-haves:
- Superb communication & collaborative skills - ability to work across various parts of the organization and be pro-active.
- Advanced Excel skills (pivot tables, V-lookup, formulas, etc.; Macros is a huge plus)
- SAP experience; fast-learner that can quickly learn ***'s internal systems.

Looking for candidates with at least 3-5 years of experience (ideal). Please do NOT submit candidates w/ over 7 years of experience.

Interview process: 1) phone, 2) video

Organization: ME (Mobile Experience)/IoT - Biz Ops & Finance planning
If you have ambitions to be a part of a Best in Class organization, *** is the place to be. From planning to execution, we handle the day to day sales for all of our partners. Being well rounded is critical on this team as you will work with Product leaders, Vendor partners, Supply Chain, Customers and Sales teams. The dynamic culture at *** offers both great challenge and great reward. If you want to work among the very best talent in the industry, working on the most innovative products in the world, *** is the place to be.

In this role, you will be responsible for understanding the financial operations and processes for *** Electronic Americas business units. You will provide assistance with financial reporting and analysis. You will participate in process evaluation, ad hoc reporting, and various financial duties. You will build & maintain various intelligence databases, and produce regular reports regarding key developments in Mobile Accessary and Watch industry. In this role you are an individual contributor that works under limited supervision and considered a seasoned and experienced professional with adequate understanding of own job area.

Essential Duties & Responsibilities:
Responsible for building and maintaining sales and forecast database
Responsible for building weekly reports using the database
Able to lead weekly conference calls with customers
Responsible for financial process systems and reconcile any differences
Applies advanced Microsoft skills; primarily in Excel and Powerpoint
Performs work within company and regulatory guidelines

Background/Experience required:
Strong database management- need to be very attentive to details
Prior experience in research analysis and/or business analysis is preferred
Prior experience in finance and/or supply chain management is preferred
Advance excel skills- VBA coding for macro is a plus
knowledgeable in basic finance processes
Fluency English, written and speaking is required

Necessary Skills:
Develop and maintain excellent working relationships with all assigned levels with the customer and within and outside the company. Plan, organize, and prioritize multiple complex assignments and projects. Read and interpret detailed and complex customer requirements. Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels, especially in the sales and marketing, logistical, or financial areas of clients, prospects, and SEA. Work independently and in a team environment in order to achieve personal and team goals and complete assignments within established time frames. Demonstrated excellence in time management skills and follow up to ensure meeting on time deliverables. The ability to accept tasks and problems/situations that differ and require creativity to search for solutions among learned consequences. Only broad and general guidelines exist for solving problems. The ability to utilize implied knowledge of task alternatives and to make spontaneous decisions using past experience and the guidance of successful experiences of others. Interact with all levels within the organization and has frequent external contacts. The position will require a blend of analytical skills, strategic thinking, and organizational influence. Key success factors in this role include strong project management skills, attention to detail, statistics/finance acumen, enthusiasm, a self-starter attitude, practicality, agility, collaboration and communication.
Comments for Suppliers:


Sales Representative

Job Reference: 20-04970 Type: Job Description: Client Solutions Manager

*** Ads, the advertising monetization arm of *** Electronics, leverages proprietary real-time TV viewing behavior and insights to promote relevant brands and content experiences to consumers. We partner with brands, agencies and content owners to deliver unique advertising opportunities on native placements within our Smart TV platform and programmatically with a cross device solution.

***s unique first party data help brands connect to their audience as they explore content across desktop, mobile, tablets and our Smart TVs. The *** Ad platform delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory.

The Opportunity
Were growing our Client Solutions team! *** Ads is looking for confident individuals to take on this strategic position dedicated to supporting the Sales team in Los Angeles and driving direct impact towards quarterly revenue goals. He/she will partner with Sellers on key accounts & verticals to provide seamless end-to-end full support. Candidates should have prior experience focused on delivering excellent customer service, driving campaign performance and achieving a successful renewal rate*** He/she must be able to demonstrate a strong knowledge of the advertising industry across digital & programmatic platforms.

If you're interested in joining a rapidly growing team working to build a unique, world-class advertising organization with a relentless focus on design and customer experience, you've come to the right place!

Specific responsibilities include:

Align directly with Sales representatives to provide seamless account support, including but not limited to: RFP responses, media planning, post-sale kick-off and management of campaign insights & reports.
Serve as lead contact for all day-to-day client communication, ensuring exceptional service and troubleshooting appropriately in a timely manner.
Lead campaign kick-off meetings, manage launch timelines, and streamline communication on campaign updates, troubleshooting, optimization recommendations and final campaign review.
Communicate to internal teams across product and operations of upcoming campaigns, requirements and guidance on discussed KPIs.
Maintain strong knowledge of *** Ads platform and offerings to serve as the go-to resource and drive upsell opportunities.
Produce best practices and learnings based on campaign performance, and provide clients with recommendations to drive renewal business.
Collaborate with Marketing team for custom ideation and marketing solutions, providing specific overview of clients objectives and goals.
Educate and guide new and existing clients on best practices, onboard new clients and proactively address areas where improvement is needed.
Understand the larger financial picture and drive positive impact towards *** Ads annual sales growth.

6 to 8+ years working in an organization that supports the Advertising Sales function specifically within the Account Management role
Must be task driven and have the ability to produce and hit key deliverable deadlines in a fast paced environment
Attention to detail, ability to multitask and strong organizational skills required
Experience working directly with clients and can demonstrate ability to present during meetings
Deep understanding of the digital advertising space, with knowledge of programmatic landscape
Bachelors degree required
Comments for Suppliers: MAX BILL RATE ***/HR

Title: Client Solutions Manager


Marketing Associate

Job Reference: 20-04908 Type:
LexisNexis IP is seeking a Marketing Associate to create, develop and execute marketing campaigns. This individual will help grow POS revenue by increasing leads quickly and cost-effectively through creative inbound marketing campaigns. S/he will be passionate about reaching broader audiences online, through blogs, search engine marketing, etc. to build brand awareness. S/he will work with subject matter experts to develop, launch, evaluate and optimize search engine optimization (SEO), content and social marketing campaigns which bring qualified prospects to our website. S/he will adapt well to a fast-paced, ever changing environment, and will be excited about learning new skills, digital marketing technologies and developing new marketing strategies.

Develop messaging that is effective across different media and personas including corporate website, blogs, white papers, case studies, PPTs, etc.
Create, develop and execute inbound marketing campaigns using compelling content.
Comfortable working with marketing automation platforms, especially HubSpot and other marketing technology tools.

Provide input to creative designs based on best practices and the brand book.
Design programs as well as build and implement creative calls to action maps based on buyer personas/pain matrix identification
Create, write and execute content management efforts such as website content, sales collateral, blog posts, press releases, use cases, newsletters, and emails.

Drive marketing content initiatives that build our band awareness and drive revenue with intriguing thought leadership content across multiple media channels.
Manage campaigns across social media and web platforms.

BA required in Marketing, Communications, English or related field; legal experience a plus.
At least 3-5 years online marketing experience as well as project management experience.
Experience with marketing automation software such as email management systems, HubSpot experience strongly preferred.
Superior organization and project management skills, with the ability to keep an eye on the big picture.
Excellent written and verbal communications skills.
Must be knowledgeable of and engaged in social networks.

Strong interpersonal and collaboration skills with an ability to communicate at all levels of the organization.
Ability to work in fast-paced environment with multiple priorities while maintaining strong focus on execution and results.
Experience creating effective emails, collateral, and promotional campaigns.
Strong organizational and planning skills.
Self-directed and motivated.


MASTER Interaction Designer

Job Reference: 20-04889 Type: Job Description: Cross is looking for a senior-level UX/product designer to help our growing user experience team design best-in-class digital experiences. Youll work with various stakeholders across the organization to take ideas from initial concepts through delivery with simple, enjoyable experiences for our members, providers, brokers and employer audiences.

Responsibilities include:
Create designs that provide best-in-class user experiences and evangelize user-centered design principles
Understand data and analytics and turn them into design strategies to be implemented by our developers to drive ongoing web design/improvement
Work closely with eBusiness Portals, Marketing, and BU partners to design high quality digital interactions that drive user adoption rates for self-service features, retain members, increase revenue from online applications, and precisely communicate product features and benefits
Rapidly develop user flows, wireframes, visual mock-ups, detailed high-fidelity schematics, final design assets and functional specifications
Define the user experience of new features and play a key role in helping define corresponding feature requirements
Effectively and convincingly prepare design recommendations driven from competitive research, industry best practices, user research, and web analytics
Take a holistic approach to interaction design across all channels, taking advantage of opportunities to apply similar workflows and components in multiple places
Understand various web technologies and have the ability to clearly storyboard ideas
May instruct, guide and oversee work of lower-level professionals

Candidate must:
Above all, have outstanding communication and storytelling skills
Have ability to serve as a change agent and influence behavior across departmental lines and at multiple levels
Have ability to strongly influence cross-functional teams to elicit department/partner alignment to strategic objectives
Work independently and is looked to by others for extensive subject matter expertise, direction, and resolution of complex problems
Have expert knowledge of workflow analysis, static and dynamic prototyping
Have strong knowledge of graphic fundamentals, web layout, typography and experience with front-end UI design
Have a strong command of web standards, cross-browser compatibility, accessibility and various web-related optimization techniques
Possess creativity and ingenuity needed to design interfaces that balance user needs with business/legal requirements
Have ability to manage multiple tasks in various stages of completion, across various projects
Have ability to conduct heuristic reviews of website and constituent interactions
Have ability to thrive in a fast-paced, high throughput environment, often with aggressive timelines
Have strong business analysis skills
Native mobile app experience
Experience with building or assisting in the creation of Design System (InVision DSM or similar) is a HUGE PLUS
The ideal candidate also has experience with health care, financial or other transactional business process design. Assignments are very broad in nature and can of high complexity.

A bachelors degree in design or a related field is desired.
8+ years of relevant experience are required.

*** is an Equal Opportunity Employer.


Content Strategist

Job Reference: 20-04883 Type: As a Content Strategist, you are responsible for developing a creative vision for *** and Instagrams for Business editorial calendars and developing relevant scalable content franchises. Youll play a fundamental role in building the *** b2b brands, developing a best-in-class content that showcases creative thought leadership, provocative trends, and the opportunity that exists across ***s family of apps and services. As Content Strategist, you sit in the driver seat, articulating one-of-a-kind big ideas, and partnering on creative direction to bring that idea to life. You are proactive, stay calm under pressure, and motivate creative teams with little to no oversight to deliver high quality with multiple dependencies. In this role, you will be unlocking new value for Instagram by creating a large-scale content franchise that rallies the industry together around work and its relevancy to creative advertising. You have impeccable taste, are highly creative, and your project management and people skills combined enable *** to bring to life the most important stories we have to tell about the fundamental shifts happening around the craft of developing world class advertising ideas. The ideal candidate is an experienced storyteller, organized, prioritizes effectively, and thrives in a multi-tasking, deadline-driven environment.

Responsible for the creative vision and direction around Instagram for Business and *** for Business content strategy, editorial calendar, major content franchises, including all written content therein
Lead content development in a hands-on way researching, authoring, writing and editing, and producing content, including articles with multimedia features, digital campaigns, newsletters, and promotional copy around the creative opportunity that exists across the platform
Have a strong creative pulse on up and coming trends and techniques that people are using to author, develop, and create content across the platform
Ensure content makes it from ideation to execution (including editing, collaborating on photo/visual elements, etc.)
Partner with creatives/contributors around the world to help source stories, topics, and approaches that resonate with our target audience


Digital Learning Designer

Job Reference: 20-04817 Type: See the attached Job Description Document and the Skills and Experience section for details.

See the attached Job Description Document and the Skills and Experience section for details.


Business Systems Analyst

Job Reference: 20-04791 Type: Job Description: Tell us about your department: SHOP Team is one of the 10 largest e-commerce sites on the internet, with a billion visits each year.

Shop teams are responsible for all of the front-end applications, which are integrated with We are a team that thinks big with a clear vision, but willing to start small and validate with data and customer feedback. We are relentlessly focused on delivering a great customer experience through every decision we make, ultimately making *** the easiest place to buy from regardless of channel. We value the holistic customer journey over page, team and organizational boundaries.

We are a team of resourceful problem solvers who believe that ideas can come from anyone and anywhere, and true innovation will be found at the intersection of those viewpoints and experiences. We value action and follow through as a team and individuals and we deliver on our commitments.

Project Description:

The Enhance team's vision is to create and support product detail pages that will improve our customers shopping experience by anticipating their needs at the different stages either in their shopping journey or during product ownership.

Why our team exists?
As stewards of the product detail page, we provide customers with the information that builds trust and confidence in their shopping journey decisions.

What do we do?
We listen and research to identify and solve customer friction points
We collaborate and align strategies across partner teams.
We aggregate, curate and optimize the PDP customer experience.

This team is also responsible for the new / existing UI components in the, with Product Detail Page (PDP) being the primary focus, however the components that are built for PDP will also be designed to work for other use cases were applicable. (Listing Pages, Home Page, etc.,).

Enhance team is split into 2 squads, whereas each scrum team works on a 2-week sprint cadence, focusing on the teams vision, values & strategy.

Position Summary/Job Description:

The main function of the Business System Analyst is to analyze, gather and articulate / translate business requirements to the engineering team to build high scalable front-end components and experiences for the website. You will be part of a team that delivers high quality digital experience for our customers.

Key position responsibilities include:

Responsible for the gathering, analyzing, and articulation of business and system requirements within our digital organization.
Requirements Elicitation (JAD sessions, document analysis, interface analysis, interviews, etc.}
Proactive assessment of feature ideas for dependencies and possible impediments, sharing assessments with Product Managers.
Collaborate with Product, UX, QA and Engineering teams to define the detailed requirements.
Facilitate communication between remote product and both remote and local Engineering about what's possible.
Create Agile JIRA stories to define needed engineering work.
Use established templates to document detailed requirements in the *** Confluence Wiki environment.
Define detailed Acceptance Criteria that describes when story work is complete.
Participate in all Agile rituals including (but not limited to) Stand-Ups, Sprint Planning, Design Sessions, Tech Reviews, Retros, etc.
Collaborate with team members and external teams to achieve desired outcomes.
Collaborate with QA and guide on test plan and data setup for the new features.
Along with Tech Leads and Engineering Managers, provide ongoing support for team engineers, dependency teams, QA engineers, and leadership throughout the feature delivery process.

What are the soft skills that you feel candidates must-have in order to be successful in this role?
Characteristics / Abilities
Someone with *** Digital experience is strongly preferred.
Communication, being Proactive and Relationship builder
Someone with more Technical BA experience than Business BA experience.
Someone who has worked with Service Oriented Architecture (SOA).
Someone with really strong data mapping and transformation skills is a must.
Someone who will be adaptable to the BSA processes and documentation standards we already have in place.
Someone with ruthless attention to detail.
Someone who has very high standards for the quality of their work, and is not too casual in their approach to work, their communications, etc.
Someone who is extremely organized and never lets anything slip through the cracks.
Someone who can translate technical concepts into non-technical communications and vice versa.
Someone who has done some development in their past would be a plus.
Someone who thrives in a very fast paced environment and that loves adapting to change.
Someone who can think out of the box for ways to accomplish tasks.
Someone who is a really good listener and problem solver.
Someone who makes decisions based on facts, not feelings or impressions.
Someone who is level-headed, who completes thorough analysis before reaching a conclusion.
Someone who is a quick learner and who has a natural curiosity about how things work.
Someone who enjoys building relationships with their customers and uses those relationships to facilitate gathering requirements and obtaining consensus.
Someone who will not sit-and-spin all by themselves but will reach out for help.
Someone with gumption!

What are the top five skills and number of years of experience required to perform this job?
7+ years of experience in a BSA or Technical BA role.
Excellent detailed written and verbal communication skills.
Must have experience working with remote teams.
Must have worked in at least one Agile Development Environment.
Strong technical skills must have worked as a Developer, QA Engineer, Business Systems Analyst or Technical Business Analyst previously.
Must have demonstrable experience analyzing, documenting, and iterating on new or existing technology systems.
Good understanding of latest web architecture
Experience building JSON data contracts.

What are the technologies and the depth of the technologies that a candidate must have in order to be successful in this role?
Mastery of data types and data transformation concepts.
Demonstrated ability to write JSON contracts.
Understanding of programming concepts.

Does this role require any travel? No

What are some preferred/nice to have skills the manager is looking for?
#1 preference is for someone with previous BBY D&T experience.
Programming/development experience.
o So they understand how devs think.
o So they can imagine how code can be written to accomplish a certain function.

Prescreening Questions: Must be submitted on resume, no exceptions!
1. An Agile story is made up of several pieces of information about the requirements it defines. In your opinion, what is the most important piece of information in every story?
2. Describe a situation where you had to provide technical dev requirements for a feature that was not clearly defined by Product, and how you handled it.
3. Describe a situation where you had difficulty getting needed information from a remote team or leader and how you dealt with that.

Interview Process Overview:

20 minutes video interview followed by 60 minutes video interview
Additional Job Requirements: Saravanan, Praveen Kumar - Manager


Content Curator

Job Reference: 20-04724 Type: We are looking for a talented content curator to help us find & surface amazing video content on our platforms. The ideal candidate will have a strong command of all social media formats; a demonstrated understanding of social platforms; and an interest in subjects including pop culture, music and celebrities, as well as memes and other popular forms of online culture. Were looking for people with a proven ability to identify trends -- as theyre happening or ahead of the curve. A background in social media, community management or content creation is a plus. Candidates should have the proven ability to work quickly under pressure, to make smart editorial decisions, and to work collaboratively with external partners and global colleagues.

Review and curate video content from a wide variety of categories with a focus on digital trends and music culture
Identify online trends and personalities, including emerging memes and cultural conversations
Capture and highlight the best content from wide range of topics, including pop culture, celebrities, comedy, music, sports and food
Identify storytelling, narrative, characters, and the qualities that make entertainment interesting
Collaborate with our product teams to improve user experience and internal tools


Visual Designer Senior

Job Reference: 20-04646 Type: Job Description: Position Summary
***s Digital Customer Experience team is looking for a Senior Visual Designer to join its User Experience team. The User Experience team at *** is responsible for the look and feel of *** websites, native mobile apps and other interactive experiences. The Senior Visual Designer is responsible for leading conceptualizing, prototyping and creating designs and final assets for our internal clients on a wide range of projects.

Conceptualize, design, and implement a broad range of projects from large scale designs to small pixel-perfect details extending the visual language of the *** brand.
Work collaboratively with the UX design team, including interaction designers, information architects and content strategists employing a consistently high standard of user-centered design.
Refine and iterate on digital style guide and design system
Partner with production teams and QA to ensure UI designs are implemented correctly into production.
Meet deliverables and timelines on many concurrent projects in a fast-paced environment.
Lead the creation, evolution, and implementation of design standards and guidelines.
Deliver work products that span all project phases from concept and design through to production (e.g., sketches, mockups, low and hi-fidelity comps, specs, guidelines, and production-ready assets)
Ensure Crosss brand is properly and accurately represented in designs.

BA or BFA in Graphic Design, Web Design, or related field.
At least 6+ years of experience designing digital interfaces.
Able to make informed decisions on a variety of matters consistent with goals and objectives of group, often in high business impact environment.
Comfortable in maintaining multiple priorities and timelines in fast-paced, demanding environment.
Expert knowledge of key concepts, practices and procedures relating to the Visual Design field, with demonstrated ability to apply said practices to real-world design problems.
An excellent eye for detail and accuracy with respect to designs
Stays abreast of latest trends and tools.
Strong ability to work with stakeholders.
Experience working in Agile development environment.
Lead and inspire peers and junior designers.
Excellent communication skills and presentation skills.

Desired Knowledge/Skills
Background in health care or similar fields.
Working knowledge of HTML, CSS and JavaScript.
Experience developing for mobile interfaces.
Experience building and maintaining design systems and style guides
Expert working knowledge of Sketch, InVision and Adobe Creative Cloud


Content Strategist III

Job Reference: 20-04106 Type: Were looking for a Product Content Strategist to partner with a team of *** designers, product managers, researchers and product marketers to plan and create the content for a product that supports people sharing knowledge and supporting one another.

You're perfect for this role if you are versatile, youre able to plan and write content for web and mobile interfaces, including interaction flows, product tours, transactional emails and launch education materials, as well as apply consistent standards and elevate the overall quality of our work; can untangle meaty concepts and explain them in straightforward ways; love both high-level strategy and hands-on writing and editing for web and mobile experiences; understand design thinking and user experience and thrive in a flat, fast-moving organization that uses light-weight process to have a huge impact.
Plan, write, edit, test and improve content including interface language, product education, navigational nomenclature and other content throughout *** experiences
Deeply understand and explain complicated concepts
Define terminology and strategically explore new terms
Use data and strategic rationales to support content recommendations
Help apply and maintain consistency with content standards, and evolve ***s voice
Collaborate with designers, researchers, product managers, product marketers and engineers to serve a global content audience
Share your work and give feedback to teammates

Experience with:
enterprise software or technical writing
terminology work: coming up with new terms and/or defining existing terms
writing content for business tools or a CRM (example: Salesforce)
the digital ads space
content/information architecture for complex experiences
working on a cross-functional team (with designers, engineers, marketing, product managers, etc.)
writing content for complex organizations such as Salesforce or Google
Information architecture or responsive content experience


Digital Content Specialist

Job Reference: 20-03410 Type: Description/Comment:Summary: The main function of a digital content specialist is to initiate, develop and facilitate content for defined websites. The typical content specialist will maintain a well-organized, user-friendly web presence that contains relevant content. Responsibilities: Set up and deliver content and then maintain content as defined by the data governance policies of the web site owner(s) Initiate, develop and facilitate content for defined web sites. Provide web content management consultation and help to ensure the implementation of brand, legal, information security and document retention standards within the content delivered. Work with customer experience architects and creative agencies to design and deliver needed web content Skills: Verbal and written communication skills, negotiation skills, customer service and interpersonal skills. Basic ability to work independently and manage ones time. Basic knowledge of principles and methods for showing, promoting, and selling products or services. Basic knowledge of media production, communication and dissemination techniques and methods. Education/Experience: Bachelor's degree in marketing or equivalent training preferred. 5-7 years related experience required.


Credit Card Client Advisor

Job Reference: 20-02885 Type:
Provide credit card operational service delivery and consultation for clients, cardholders, Program Administrators and internal partners. Including but not limited to opening new accounts, closing accounts, account maintenance, Program Manager and Cardholder problem resolution, research, reporting and internal and external customer training. - Serve as the primary contact for telephone and/or email requests from SVB clients and colleagues.
- Navigate, research, solve and/or escalate a variety of client service inquiries.
- Set client expectations and deliver world class service to delight the client.
- Identify client problems/issues, educate and influence client adoption of on line self-servicing solutions. -Be part of a dynamic, cohesive team.
- Troubleshoot issues and solve problems while working with tight timelines.
CCCA's are responsible for accuracy and timeliness of their work. This requires solid time management and organizational skills with the ability to manage and prioritize multiple tasks to meet deadlines.
A Credit Cards Client Service Advisor III will also be expected to become subject matter experts and consult on projects and process improvement initiatives. This individual will demonstrate an exceptional understanding of all client facing systems and will handle escalated problems/issues within the group.

2-3 years credit card customer service experience, preferably with Credit Card Operations/Service or General Banking. Demonstrated experience in a direct client contact role within the financial services industry with Credit Card experience highly preferred.
- Demonstrated ability to understand client issues, set client expectations and facilitate resolution while mitigating bank risk.
- Knowledge of Financial systems is a plus.
- Ability to multi-task in a fast paced environment utilizing multiple systems and platforms.
- Proficient on Microsoft Office products must be internet savvy; knowledge of various browsers is a plus.
- Minimum 3+ years' experience in financial services industry (preferably Credit Cards).
- Prior experience working with Financial 3270 credit card system is a plus.
High School diploma required. College degree preferred. Strong knowledge of Microsoft software required (Word & Excel)


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Wondering Where a Career In Digital Marketing Will Take You?

Digital marketing is a term that covers a wide range of activities involved in the marketing of products and services. It is targeted, measurable, and interactive. Digital marketing uses digital technology to reach out to prospective buyers and convert them into customers.

Qualification Requirements for Digital Marketers

If you’re looking for digital marketing jobs, the certification will vary based on the position you want to occupy.

A bachelor’s degree in internet marketing, or a related area is the basic qualification for this field. In a degree course, you’ll learn the basics of SEO, budget management, web analytics, and pay-per-click advertising. Completing a program like this will put you on the road to becoming a digital marketing specialist.

If you’re looking for manager or director-level posts in digital marketing, most companies require you to possess a master’s degree. Besides choosing from the abundance of master’s courses in the US, you can do a course in integrated marketing that concentrates primarily on digital marketing.

There are also certificate courses for graduates who already have a master’s in general marketing. Places like Georgetown University in Washington DC and NYU School of Professional Studies offer these courses to professional marketers looking to enter digital marketing. Sites like provide online courses through which you can obtain a master’s degree.

Showcasing the Right Digital Marketing Skills

If you’re looking for jobs in digital marketing, having a strong foundation in SEO, web analytics, and other internet marketing concepts is a very valuable skill. It’s also essential to have some knowledge of how consumer behaviour can be driven and controlled through the internet and advertising.

What Kind of Experience Does a Digital Marketer Need?

Almost all US companies make it mandatory that their digital marketers have at least 2 years of experience in the field. However, companies also consider work that you’ve done in any aspect of the marketing profession. So if you’re looking to enter this arena, advertising, event management, online marketing, and social media marketing are sure to improve the weightage of your application.

Programming Languages and Technologies

It’s necessary to have a working knowledge of the latest digital software, and that you understand how to use XHTML, CSS, Javascript, PHP, ASP, and Adobe. Apart from this, you need to be an e-commerce expert; you must know how to pull customers to your website and convert them into online buyers.

Why You Should Become a Digital Marketer

According to a study conducted by Direct Marketing Association, the money spent on advertising through mobile phones and tablets has risen by 180% since 2014, and is at a staggering $4 billion! This market is estimated to touch $7.2 billion soon, and that’s just one aspect of digital marketing. The entire industry currently has a net worth of $62 billion. The need for better advertising has led to a rise in digital marketer jobs, and this industry seems to be flourishing.

What You’ll Be Doing If You Take This Job

As a digital marketer, you will have to utilise web analytics, email marketing, SEO, and even social media to create a platform for marketing the company’s products. You may also have to devise online promotions and campaigns to get your company’s message across to consumers. Conducting consumer research and figuring out ways of connecting with consumers is also a part of the job.

If you’re looking for a managerial position, supervising and executing internet marketing campaigns must be your forte. Managers are also required to provide guidance to the members of the marketing team.

Digital Marketing Careers: The Bottomline

The median salary of a digital marketing manager in the United States is approximately $76,000, with the net figure going up to $241,000 for Chief Marketing Technologists. Entry-level jobs fall in the $28,487 – $59,977 range. So if you’re deciding to switch jobs, or enter the world of digital marketing, you’ve got a bright future ahead of you.