Increased consumer awareness has caused a revolution in the role of marketing jobs. It’s difficult to find jobs in marketing that adhere to the working conditions you prefer. That’s why we’re here; to help you build lucrative marketing careers by providing you with the best opportunities in the industry.

Art Director

Job Reference: 20-06457 Type: No direct supplier contact

***.org is a nonprofit social enterprise with a mission to empower its community of stakeholders to accelerate impact in a whole new way.

***.org impacts thousands of organizations and the millions of people they serve by delivering the worlds best nonprofit and educational technology solutions at affordable rates. It also inspires employee giving by matching their donations and driving volunteer engagement in the community. And it leverages a unique self-sustaining model to generously re-invest the revenue generated back into the community through strategic grants focused on education and workforce development.

Position Summary
We are looking for a talented, self-directed, product marketer who will be responsible for providing a comprehensive view of the fundraising market, our customers, and driving marketing strategies that deliver against customer needs. This role will focus on developing and executing launch, demand generation, sales enablement, and lead generation strategies for our marketing and engagement solutions for nonprofits.

Programs will span events, campaigns, social media programs, references and case studies. Candidates will have a passion for taking the complex and making it simple, and for marketing through compelling stories. This is an amazing opportunity to have impact with thousands of nonprofits and higher education institutions, while working on the worlds most innovative platform for delivering impactful applications. The team is one where self-directed individuals thrive, and one where your vision for increasing the impact of technology and education in the social change sector can be realized.

The product marketer will be required to be knowledgeable and enthusiastic about leading the development, execution and strategy for effective, scalable, end-to-end business solutions. Our Product Marketers work cross-functionally with every team within ***.org; from diving into the market to develop extensive market subject matter expertise, to sitting in on customer calls with the sales team, and working internally to refine internal sales enablement content and market facing collateral. This role will also work with our partner and alliances team to deliver world-class engagement with our Nonprofit customers. As to be expected in a startup-like environment, the scope of this position will evolve continuously. Comfort with ambiguity and flexibility is required. The product marketing manager will report to the Nonprofit Industry leader and will be a key member of a small and growing innovative team.


PRIMARY RESPONSIBILITIES:
Develop and execute creative go-to-market strategies cross-functionally based on market analysis.
Partner with ***.com and ***.org Product Management to understand the product strategy. Translate product functionality and benefits into compelling marketing messages.
Build and execute product launch plans that are fully synced with business & revenue goals and align with pipeline generation targets.
Collaborate with Content, Campaigns, Digital and Field Marketing teams to define and drive innovative awareness and demand campaigns and events strategies to support business objectives and build pipe.
Develop customer-facing materials that clearly articulate the value of our products. Deliver webinars, data sheets, solution guides, demo videos and other content for all funnel stages. Create visionary and compelling customer-facing presentations.
Produce effective sales enablement materials, such as cheat sheets, FAQs, and competitive information, making it easy for Sales to understand product offerings and key positioning.
Ensure ***.org is viewed as a thought leader in the nonprofit sector and help evangelize the value of our solutions.
Confidently deliver presentations to audiences of all sizes (ranging from one person to hundreds of people)
Track, measure and report against objectives.


PROFESSIONAL EXPERIENCE/SKILLS REQUIRED:
Combined 7+ years experience in product marketing for a high tech company or Marketing/Fundraising at a nonprofit.
Bachelor's degree or equivalent
Demonstrated ability in launching and growing innovative products, preferably with familiarity of the cloud/SaaS and CRM
Understanding of fundraising market landscape
Top-notch messaging, positioning, and storytelling, with experience crafting compelling marketing content
High energy, charismatic, innovative, creative
Stellar public speaking skills
Persuasive communicator to build momentum and buy-in from other teams
Proven track record in performing well in a fast pace environment
Organizational skills to effectively manage competing projects with tight deadlines
Exceptional team player with proven ability to lead through influence
MBA a plus (but we also love brilliant people who didn't go to business school)

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Marketing Analyst

Job Reference: 20-06446 Type: Duration:0-12 month(s)

Additional Job Details:12 month assignment - pay rate is ***/hr Digital Platform Analyst We are seeking a Digital Platform Analyst to monitor the performance our social media and community initiatives and help implement best practices. This individual should have an interest in social and community analytics with a passion for gaming to oversee the monitoring and reporting of key social and community metrics and trends to our social and game development partners. This individual will help us implement and utilize social analytics and listening to monitor and report on both performance and sentiment of our various efforts to help improve both game development and social strategy. Responsibilities Manage day-to-day reporting and analysis for ongoing campaigns and efforts Perform research to understand the products various audiences and their social media behaviors Use data and trends to help identify opportunities for optimizing social campaigns or game development Develop and cultivate strong relationships across the org with the goal of informing on the latest digital trends and social platforms Continuously evaluate and improve on our existing social analytics and listening tools to help improve the quality of insights Assist in the day to day execution of our social campaigns and efforts Requirements Bachelors degree in related field (Marketing, Communications or Business) 1-2 years of relevant experience, preferably in the gaming industry Excellent intrapersonal skills - Friendliness, diplomacy, and imperturbability are a must. Ability to prioritize and manage time to deliver work across a variety of stakeholders Strong analytical skills and desire to work with data Strong oral and written communication skills required Knowledge of social media platform strategies (Client, Twitter, Instagram, etc) Prior experience with Social Media tools desirable (Social Bakers, Google Analytics, Sprinklr, etc) Experience with SQL and Excel desirable

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Supply Chain Analyst

Job Reference: 20-06390 Type: Job Description: Our intent is to bring on a contractor for longer term. However, given the current circumstances we have obtained approval for 3 months only. We will extend based on business state and contractor performance.

Sales Operations Analyst Job Description

Sales Operations Analyst is part of the central analytics group in ***s Mobile division. He/She will be responsible integrate disparate data for mobile device sales demand, pricing and promotions, sales performance, market insights and operations to create sales forecast. He/She will also be responsible to publish several analytical reports and drive the automation for multiple performance reports to drive the efficiency across the team. The ideal candidate has a strong business analytics experience with the required technical skills to improve KPI reporting and automation with an ability to leverage advanced analytics solutions and articulate the insights and recommendations to drive business decisions at various levels in a fast-pacing, matrix organization.

Responsibilities:
Integrate data, create dashboards, develop insights and recommendations
Publish several reports and automate the reports across product categories and metrics
Conduct sales risk and opportunity analysis and build performance view
Analyze the promotions, marketing and channel actions to forecast the sales performance
Evaluate market dynamics and consumer insights to improve the forecast, sales and operational performance
Build automation of weekly sales and operations KPI reports
Create presentations with compelling story to share with leadership, cross-functional teams to provide insights and recommendations
Collaborate with carrier account teams, sales and operational teams to actively engage to drive recommendations

Skills/Experience:
2-4 years of experience in data and analytics for a marketing, sales and/or operations functions, specifically in sales reports, pricing and promotional analysis with strong business acumen
Strong hands-on with excel is must to create a consistent reporting, building complex models, developing automation with excel or other tools to increase efficiencies and to publish accurate reports
Create effective insights and recommendations from the reports
Strong experience of forecasting sales and identify insights with various methodologies
2 years of experience with Tableau and data visualization
Knowledge of machine learning time series and regression models for forecasting, pricing and promotional analytics will be a plus
Strong presentation skills with good Microsoft Power point capabilities and articulating insights from analysis
Bachelors degree is required. Masters degree in Analytics will be a huge plus.
Experience of working with Telecom, Technology, Consumer Electronics and/or Retail industry is a plus

***Please share profiles who have strong excel skills with business acumen in Sales Ops reporting and exposure to supply chain concepts.
The candidate should be able to automate and drive efficiencies while having attention to detail to ensure accurate reporting.

Experience of creating power point slides also is must and should be able to handle multiple analytics needs with data. (This position will be roughly 60% creating insightful reports; 40% data analysis)

Experience with Tableau is nice to have.

Knowledge of sales forecasting will be valuable.

***Looking for hard-working candidates w/ at least a Bachelors degree (2-4 years minimum). If they are more senior, please make sure the candidates are aligned w/ a position that entails a lot of reporting and data analysis; not a leadership role. Masters is a plus!
Comments for Suppliers: Please share profiles who have strong excel skills with business acumen in Sales Ops reporting and exposure to supply chain concepts. The candidate should be able to automate and drive efficiencies while having attention to detail to ensure accurate reporting. Experience of creating power point slides also is must and should be able to handle multiple analytics needs with data. Experience with Tableau is nice to have. Knowledge of sales forecasting will be valuable.
***Looking for hard-working candidates w/ at least a Bachelors degree (2-4 years minimum). If they are more senior, please make sure the candidates are aligned w/ a position that entails a lot of reporting and data analysis; not a leadership role. Masters is a plus!

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Project Manager

Job Reference: 20-06371 Type: Responsibilities & Qualifications:
Work with global business partners, product managers, creative and production teams, as well as channels in the development and review of project proposals to figure out goals and launch project initiatives.
Lead project planning efforts to figure out project scope, resourcing needs, scheduling, identify risks and issues and develop contingency plans.
In coordination with project team members and resource managers, lead the day-to-day details of projects, including the plan, schedule, resources, task assignments, scope, communications and risks.
Support business needs by leading the effort to develop creative approaches to problem solving and ensuring quality deliverables.
Report schedule, and delivery details on a regular basis to project partners and leadership.
Foster open communication within the team on project planning and execution by facilitating project meetings.
8+ years of experience as a project manager within a creative/marketing organization or similar experience.
Demonstrated ability to map a project from conception to final product while satisfying all requirements and meeting project goals.
Tech savvy with demonstrated aptitude for learning new systems, subject matter and processes quickly.
First-class influencing skills, as well as experience working with cross-functional teams.
Great communicator, able to clearly communicate issues, ideas and concepts both verbally and in written form.
Detail and process oriented, effective at influencing without authority and driving work through others.
Must be able to negotiate with multiple stakeholders, be able to defend work, and also know when to accept direction.
A strong drive for results, with a proven track record, often delivering under tight deadlines.
The ability to creatively resolve issues, understanding business constraints of resources and timelines, while remaining adaptable and flexible.
Experience in strategy development, while bringing objectivity and common sense/judgment.
Organizational agility and strong stakeholder management and cross-group collaboration skills will be essential to success, with demonstrated ability to execute through influence.
Anticipate bottlenecks, provide critical issue management, and anticipate and make tradeoffs to balance the business needs versus creative constraints.
Ability to occasionally work flexible hours (e.g. Early morning or late night) to support projects in global locations, in addition to travel when required

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Communications Manager

Job Reference: 20-06347 Type:

Must Have Skills:

  1. Writing
  2. Technical

Manager needs a go to person for Content:

Comms

Strategy

Blog posts

Newsletter

Marketing Background w/ an engineering twist (they should be excited to write in the below blogs)

Azure Blog

Quantum Blog

MS Research Blog

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Marketing Analyst/Coordinator 3

Job Reference: 20-06341 Type: Job Description: ***MAX BILL RATE ***/HR - CONFIDENTIAL BACK FILL DO NOT CONTACT ANY ACTIVE CONTRACTORS AT ***.

***power point sample ( please attach recent examples)

As a Marketing Analyst/Coordinator you will be responsible for supporting marketing efforts for the mobile product portfolio for a top carrier partner.

THREE MUST HAVES IN RESUME:
- Must be amazing at PowerPoint and proficient in Excel(please attach recent examples).
- A 4 year degree in marketing and /or business or a 4 degree with relevant experience.
- Previous experiences in either project management, logistics coordination, and/or system processes.


Key Responsibilities:

Complete organizational and management tasks that support the efforts of a variety of projects, campaigns, marketing activities
Operational administration including managing device logistics details, navigating system process
Collaborate and communicate with cross-functional teams to launch marketing plans
Facilitate creative review of advertising, merchandising and promotional materials, communicating market / industry trends and implementation of digital campaigns
Ensure the process ordering and managing inventory for retail merch displays is on schedule
Process marketing invoices in the system
Prepare paperwork such as project briefs, term sheets, statements of works, etc
Manage effective communication within the team and customers on follow up details for projects
Ensure a seamless sales process through effective marketing and promotional tactics and collateral
Keep updated records of marketing activities and create reports, proposals, trackers

Experience/Requirements:

College degree in Business Administration or Marketing is preferred
Ideal experience level is 2-3 years; consumer marketing experience in technology, Client (Consumer Packaged Goods) and/or wireless. Merchandising strategy and planning experience a plus.
Solid customer relationship skills
Strong communication skills
Highly organized/detail oriented
Self-motivated, with strong sense of urgency
Thrives in fast paced environment
Extensive project management skills
Ability to develop marketing and sales presentations using Word, Excel and PowerPoint
Capability to plan, organize and prioritize multiple assignments and projects
Work independently and in a team environment in order to achieve personal and team goals and complete assignments within established time frames
Comments for Suppliers: CONFIDENTIAL BACKFILL DO NOT CONTACT ANYONE AT ***

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Marketing Automation Senior Associate

Job Reference: 20-06185 Type:
 • Collaborate with Channel Marketing Strategists, Channel Marketing Manager and Marketing Analytics experts to gather targeting requirements within respective channel (e.g. email list, targeting parameters for media or social)
• Drive collaboration with Content, Marketing Technology, and Marketing Analytics teams to guide tool set up for execution
• Manage existing channel publishing tools and recommends changes for optimization of workflow and design
• Design channel activities, including launch and QA plans, in respective tool (e.g. user flow design, A/B testing development, post-execution reporting & optimization preparation (e.g. tagging))
• Perform robust testing across channels
• Independently execute initiatives, campaigns and assets in respective channel: web, email, print, direct mail, social media and remaining channels according to plan and strategy
• Monitor and measure channel activities and provide insights & feedback for optimization efforts that will influence programs and initiatives
• Suggest connection points between marketing channels and creative based on experience and industry best practices, provide feedback (brief and business requirements) and create specific recommendations regarding tool capabilities & limitations and execution experience
• Execute against and support key new channel opportunities that can help drive client's business goals • Organize, promote and track channel effectiveness Practice Development
• Contribute to the development of best practices, frameworks, standards across the channel team
• Monitor digital marketing, platforms, and paid media best practices and industry trends for education opportunities for the team Execution
• Make real-time edits and optimizations to campaigns and assets in production to meet business objectives and address errors
• Lead digital marketing campaigns, where you will create, execute, independently publish and support a multi-channel strategy that drives towards achieving business growth Perform Quality Assurance testing and engage QA resources when appropriate
• Create assets (graphics, PDFs, etc) as needed to fulfill publishing requests
• Work w/ agency partner(s) to launch awareness campaigns across paid and owned media
• Ensure proper execution and optimization of marketing/engagement initiatives across paid, owned and earned media channels, including the design and launch of creative and experiences
• Track and monitor metrics, recommend enhancements to existing strategies and tactics to optimize programs, initiatives and demand generation
• Distribute content across channels meet client needs, and work with Content team to suggest new ideas for A/B testing and to test new content.
• Support the Channel Marketing Strategists in initiative/campaign planning and ideation (identifying KPIs, developing media plans, and pitching channel-specific strategies). Measurement/Optimization
• Establishing and delivering regular campaign, channel and deliverability reports and analyses against key metrics, with the purpose of identifying opportunities for future improvement and driving efficiencies within specific channels.
• Provide requirements to Analytics team for channel reporting
• Partner with Marketing Technology team and agencies to develop new and improve existing channel specific templates
• Optimize channel specific campaigns across all digital channels including paid and owned media
• Monitor competitive actions and emerging technologies to provide updates and recommendations to multi-channel strategists and suggest optimizations based on industry research and best practices
• If applicable, track spend to ensure paid media campaigns stay on budget
• Relentlessly optimize media spend and user experience focused on driving maximum efficiency of media spent Identify new paid or owned media channels of opportunity to invest and find incremental client growth with strong ROI. Contribute to the establishment of channel health metrics, create optimization plans and report out to stakeholders
 

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Social Media Manager - Paid Strategy

Job Reference: 20-06145 Type: Social Digital Marketing Manager

This position will be part of the North America Social Team, to be filled immediately. We are looking for a fast-learning, very diligent, outspoken, proactive, self-organized and delivery-oriented social digital marketing expert, with the ability to independently work through everyday tasks and challenges. The successful candidate must be at ease to work in a cross-functional teams, with stakeholders of different levels of seniority, high emphasis on relationship management and successful campaign execution.

The position will be located at ***s San Jose headquarters.

The core focus of this role will be planning and driving the strategy of high performing brand and acquisition activities via paid social channels. This role is ideal for a digital account manager looking to make a move client side.

The Role:
Drive cross-channel strategy and deliver tactical plans for customer facing marketing campaigns across social channels
Work closely with key internal stakeholders and external agencies (media, creative and channel experts) to ensure marketing campaigns deliver against agreed objectives, timelines and budget
Ongoing communication of campaign progress and optimisation to wider team to manage business expectations
Expertly navigate competing priorities across a highly matrixed organization
Post-campaign analysis and preparation of performance reports, including recommendations for future activity
Required Skills and Experience:
Minimum 3+ years of online consumer marketing experience with a leading e-commerce company or in a consumer internet environment
Deep channel expertise in paid social, particularly Client, Instagram, Pinterest, Twitter, YouTube, and reddit advertising ecosystem
Technical know-how of ad serving, pricing models, media buying principles and ad tracking
Excellent project management and communication skills are a must
Experience working with external agencies (media, creative)
Strong analytical mind, ability to use data to make decisions and influence key stakeholders
Proven experience managing multiple digital assets and campaigns
A PowerPoint master able to express ideas, plans and results in presentation format
A natural communicator, with an ability to grasp complex technical/business concepts and express them to others in a simple clear language
Must thrive in a dynamic, fast-paced environment; be a highly-motivated self-starter
Must be confident and comfortable presenting to an executive audience

Additional Qualifications:
Global agency or client-side experience working in retail, e-commerce highly preferred
Marketing degree preferred

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Director - Field Marketing/Events

Job Reference: 20-06065 Type:
This title is Director Financial Risk and Controls, this is a 100% remote position , Contract ONLY The Director of Financial Risk and Controls is charged with responsibilities to ensure the SOX program is effective and efficient in planning, assessing, and reporting effectiveness of internal controls over financial reporting. The Director will work closely with the Head of Financial Risk and Controls to ensure the SOX program is delivering. Primary Responsibilities: Work closely with the Head of Financial Risk and Controls to oversee and coordinate the SOX program plan, including members of the team, to meet and exceed deadlines, track and document overages, identify and implement process improvements, and prepare team status reporting. In addition, ensure the program plan is aligned with internal and external stakeholders to meet the needs of ICFR and compliance. Responsible for on-going assessments of internal control over financial reporting ( "ICFR) to verify related risks are appropriately identified, control are designed to mitigate related risks, and controls are operating effectively in accordance with COSO 2013 and to comply with SOX Act 2002. This will include advising control owners and business risk officers related to new or updates to controls. In addition, participating in walkthroughs, leading and reviewing test work, documenting observations, verifying remediation is appropriate, and creating management reporting. Make recommendations and decisions to strive for the optimum balance between implementing and executing control versus the cost of implementing controls to arrive at the most beneficial result for the Company ICFR structure. Lead SOX ICFR assessment in higher risk process areas, such as, Current Expected Credit Losses, Derivatives, Warrants, Tax, and implementation of new processes which requires a high level of critical thinking and application of standards to ensure a strong control environment is established prior to deployment. At the request of the Head of Financial Risk and Controls oversee projects to achieve stated objectives. Work closely with the Head of Financial Risk and Controls to oversee and coordinate with both internal and external audit. Work to add efficiencies and enhanced alignment where possible. Create training curriculum, oversee preparation or prepare materials, and provide training to control owners, business risk officers, and SOX team members as necessary to ensure an effective SOX program. Qualifications: Project management expertise with the ability to drive toward deadlines and escalate issues to effectively deliver results. Ability to build relationships and influence key stakeholders across the enterprise. Broad understanding of current accounting (U.S. GAAP) and auditing (GAAS) principles. Deep understanding of Banking regulations, regulatory reporting requirements, and ICFR compliance. Strong understanding of internal control concepts (COSO 2013) including IIA Standards and various auditing techniques.

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Marketing Manager

Job Reference: 20-05967 Type: Job Description: Please DO NOT submit candidates that were rejected under #2704-1 & #1255-1. This position is the same role under same HM (JD has been revised a little bit).

Position Cross Category Insights Manager - Cross Category/IoT/Smart Home
Dept: Marketing (Consumer, Shopper & Market Insights Team)

RESPONSIBILITIES

Overall Responsibilities:
Partners with relevant business teams to provide an understanding of Consumers usage and behaviors across their Consumer Experience Journey for assigned business.
Work in partnership with the Cross Category Director in managing the brand health trackers and the process management of the these trackers
He/she gathers and analyzes consumer data and supports cross functional teams with their strategies and tactics.
Support analytical insights across *** categories and reports to the Director of Cross Category/IoT/Smart Home.

Specific Responsibilities include:
Leverage Secondary/Syndicated research and Conduct Primary research to actionable insights. Independently manage most research, with support and guidance from manager on more complex studies:
o Secondary: Gather and analyze secondary data sources to address business issues
o Primary: conduct research to understand and predict consumer behavior, e.g.,
Qualitative: focus groups, in-home ethnographies, 1-1 interviews, etc.
Quantitative: brand health research. concept tests, usage & attitude studies, post purchase, etc.


Manage full scope of Research Projects including:
o Deeply understand business issues and specific questions to address them. Develop comprehensive research brief, that includes detailed learning areas and action standards, with stakeholder buy-in
o Determine and recommend best research methodology to address business questions
o Identify best vendor through appropriate RfP process (multi-vendor proposal review)
o Help negotiate best price with vendor(s), and manage internal finance process approvals
o Manage research vendor from research design (including sample, questionnaire, discussion guide), field work, analysis, reporting and presentation delivery; ensuring data accuracy throughout study
o Analyze and interpret data in Excel and create crisp, insightful PowerPoint charts
o Deliver strong learning, in story-like presentation format that addresses all research objectives and includes actionable recommendations within needed timelines.
Manage cross-category budget and finance process that covers cross category
Support manager in developing Consumer Insights learning plan for Cross category research based on business needs and learning priorities established with key business stakeholders

SUCCESS REQUIREMENTS

Business Acumen and Impact
o Understand and support quarterly and annual revenue, profit and market share goals achievement
o Strong Business Acumen to appropriately probe and fully understand business issues to tackle and provide meaningful, impactful recommendations
o Ability to confidently engage different levels and multi-functional stakeholders (up to VP level)

Research and Analytical Capabilities
o Comprehensive, up to date research and analytical techniques and methodologies (notably Primary research, quantitative and qualitative). Syndicated research (e.g., Nielsen, NPD) experience a plus
o Superior Consumer focused Insights and research experience; Shopper Insights experience a plus
o Ability to effectively manage projects under very little supervision to achieve team goals and complete work assignments within established time frames

Vendor / Team Management
o Evaluate via RFP best vendor for each project. Manage vendor to ensure clear goals, research capabilities and learning delivery within timeline and budget for high ROI.

Communication & Technical skills
o Excellent interpersonal communication, engagement and influencing skills
o Strong verbal and written communication skills to effectively convey learning and actions to take
o Strong proficiency in development of PowerPoint charts and full decks. Strong Excel skills to review, calculate and analyze data. Proficiency in Tableau visualization and SPSS a plus

Personal Attitude, Collaborations
o High confidence, proactivity and positive go-getter attitude
o Strong bias for action, sense of urgency and results orientation
o Ability to work calmly and productively in high time pressure situations
o Ability to cultivate strong collaborative working relationships and contacts within C&CI work group, across other company functions and with external organizations

Minimum Requirements
o Bachelors degree in business administration, marketing, product management, sales, or related field.
o 5-8 years experience in market research, marketing, trade marketing, product management, sales or related field - analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience.
o Electronics / Mobile Industry research experience very strongly preferred; otherwise must have consumer packaged goods (Client) research experience.

Preferred Requirements
o Masters degree in business administration, marketing, product management, sales, or related field preferred
o 3 + years experience analyzing technology including retailers.

Please submit candidates w/ the following must-haves:
- 5-8 years experience in market research, marketing, trade marketing, product mgmt. or related field w/ solid market research experience (from Client and/or agency side)
- 5-8 years experience analyzing consumer data and providing insights that drive business, including research methods and statistics. Mix of Client and/or agency side experience
- Must be able to synthesize secondary research and provide perspectives; ability to leverage Secondary/Syndicated research and Conduct Primary research to actionable insights to address business issues
- Very well versed & eager to learn - able to produce excellent research results & analyses
- Electronics / Mobile Industry research experience STRONGLY PREFERRED. Otherwise must have consumer packaged goods (Client) research experience.
Comments for Suppliers: Please DO NOT submit candidates that were rejected under #2704-1 & #1255-1. This position is the same role under same HM (JD has been revised a little bit)

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SR. Marketing Manager

Job Reference: 20-05956 Type:
Job Description: The SVB Canada Marketing Manager will be responsible for the delivery of the overall Marketing Plan for SVB Canada. The plan will be designed to support the business achieve its strategic market positioning and brand within the local markets. The Sr. Marketing Manager will partner with each defined business unit to ensure the plan aligns to their specific needs and delivers value through execution of a range of marketing initiatives and activities. As a Sr. Marketing Manager, you will report directly to the Head of Canada, with a dotted line relationship to the Head of Marketing Strategy and Delivery, US. The broad spectrum of this role will include, but will not be limited to: Marketing Strategy: Delivery of SVB's Canada Marketing Strategy and Marketing Plan Ensure annual strategic marketing goals and plan align to the wider Business Strategy and include an integrated segment and sector strategy underpinned by input from the senior management team Implement and input into a coordinated and integrated tactical marketing plan utilizing and optimizing the full spectrum of available channels Represent Marketing in the overall annual business planning cycle and business plan review for SVB Canada, including coordination and input into the corporate initiatives for the lines of business Partner with the US marketing leadership team to ensure the Canada strategy ladders up to the global marketing strategy Lead and Deliver against the overall Strategy & Plan, including: Execution of tactical and strategic marketing activities Support the execution of client surveys to provide insight and ensure representation of the 'SVB client voice' in all improvement activity Partner with the research team on data analysis and thought leadership Liaise with the various lines of business units and prepare marketing recommendations-based business units' strategies and goals as well as on market, financial and operational data Financial Management: Define and manage the annual marketing budget for Canada with business partners Negotiate agency services to ensure competitive rates for service and performance levels in collaboration with the US team Continually assess marketing return on investment to ensure solid performance Report financial metrics to senior management of SVB Canada Corporate Communications Manage, enhance and monitor the reputation and brand image of SVB in Canada in conjunction with the teams in the US Responsible for internal and external communications and events strategy, including multi-channel marketing, PR and social media for Canada in conjunction with various teams in the US. Lead the team to execute the communications strategy, including: Continued development and enhancement of marketing collateral and communications, including the Canadian website (in partnership with US digital team) to driving growth in each of the key markets and segments Research industry conferences and symposiums to determine applicability of pitching company executives for panels, keynotes and educational sessions Coordinate logistics and marketing of key events Collaborate with internal departments to produce, edit and publish content aligned with broader content strategy Create comprehensive creative briefs to inform development of content for web and other sales enablement channels Support the sales teams in identifying and executing in relation to strategically aligned sponsorships and events which provide tangible benefit to the delivery of the market and segment strategy. Continuously collaborate with the corporate communications team in the US to deliver PR and social media activation in market Product Marketing (overall product marketing comes from the US, however, possible need for local adaptation) Provide strategic in-market insights for the development, roll-out and launch of new products and propositions to SVB Canada Assist in the development of integrated marketing strategies to promote SVB's product offering in Canada Collaborate and advise in the development of internal training modules for new or existing products Collaborate with product teams, as well as US marketing staff, to develop and manage product promotional materials and campaigns to both internal and external audiences including product positioning and messaging that conveys the value to each Canadian target audience International Management Critically, in addition to being a key part of the Canada Management Team, you will act as a liaison point between the Canadian market and US Marketing. This will entail: Reporting Canada marketing performance to business partners in Canada and the US as needed Representing the Canada marketing voice with other marketing team leads including corporate communications, product, data analytics and events Ensuring that Canada plans are executed in a way in which is consistent with Bank/Group wide standards, brand approach, budgets, collateral design etc.

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Digital Content Specialist

Job Reference: 20-05903 Type: Description/Comment:Summary: The main function of a digital content specialist is to initiate, develop and facilitate content for defined websites. The typical content specialist will maintain a well-organized, user-friendly web presence that contains relevant content. Responsibilities: Set up and deliver content and then maintain content as defined by the data governance policies of the web site owner(s) Initiate, develop and facilitate content for defined web sites. Provide web content management consultation and help to ensure the implementation of brand, legal, information security and document retention standards within the content delivered. Work with customer experience architects and creative agencies to design and deliver needed web content Skills: Verbal and written communication skills, negotiation skills, customer service and interpersonal skills. Basic ability to work independently and manage ones time. Basic knowledge of principles and methods for showing, promoting, and selling products or services. Basic knowledge of media production, communication and dissemination techniques and methods. Education/Experience: Bachelor's degree in marketing or equivalent training preferred. 5-7 years related experience required.

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