|LexisNexis IP is seeking a Marketing Associate to create, develop and execute marketing campaigns. This individual will help grow POS revenue by increasing leads quickly and cost-effectively through creative inbound marketing campaigns. S/he will be passionate about reaching broader audiences online, through blogs, search engine marketing, etc. to build brand awareness. S/he will work with subject matter experts to develop, launch, evaluate and optimize search engine optimization (SEO), content and social marketing campaigns which bring qualified prospects to our website. S/he will adapt well to a fast-paced, ever changing environment, and will be excited about learning new skills, digital marketing technologies and developing new marketing strategies.|
Develop messaging that is effective across different media and personas including corporate website, blogs, white papers, case studies, PPTs, etc.
Create, develop and execute inbound marketing campaigns using compelling content.
Comfortable working with marketing automation platforms, especially HubSpot and other marketing technology tools.
Provide input to creative designs based on best practices and the brand book.
Design programs as well as build and implement creative calls to action maps based on buyer personas/pain matrix identification
Create, write and execute content management efforts such as website content, sales collateral, blog posts, press releases, use cases, newsletters, and emails.
Drive marketing content initiatives that build our band awareness and drive revenue with intriguing thought leadership content across multiple media channels.
Manage campaigns across social media and web platforms.
BA required in Marketing, Communications, English or related field; legal experience a plus.
At least 3-5 years online marketing experience as well as project management experience.
Experience with marketing automation software such as email management systems, HubSpot experience strongly preferred.
Superior organization and project management skills, with the ability to keep an eye on the big picture.
Excellent written and verbal communications skills.
Must be knowledgeable of and engaged in social networks.
Strong interpersonal and collaboration skills with an ability to communicate at all levels of the organization.