Major Duties & Responsibilities:
• Ability to work with business stakeholders and craft strategic and tactical marketing plans with the rest of the team
• Based on Marketing’s FX Marketing Plan, develop and project manage delivery of our multi-channel FX Advisor Content Program and FX Global Payments Program, making technical foreign exchange advice and solutions approachable, understandable, practical, and actionable.
• Experience working with copywriters and proficient in copy editing content
• As part of the above, manage an outside communications agency to deliver on time and on budget, with high quality, including authoring creative briefs
• Ensure execution supports SVB’s brand messaging to each target audience
• Collaborate with FX teams and the broader marketing team to develop and manage effective collateral materials and promotional campaigns to both internal and external stakeholder audiences.
• Update and overhaul, as needed, existing collateral to ensure it is up to date and helping the FX team to sell consultative vs “product peddling”.
• Establish clear success metrics/KPI’s for each program and campaign, and track results against them and present to executive stakeholders

Requirements:
• BA/BS required; MBA is a plus
• Minimum of 7 years of successful marketing experience in financial services experience working with foreign exchange solutions marketing and / or in the technology sector is a plus
• Team player, with strong partnership and collaborative skills. Must be able to handle and problem-solve ways to move forward effectively in a matrixed organization, without negatively impacting work relationships
• Solid strategic skills and strong ability to pay attention to details
• Excellent business acumen, collaboration, influencing, and problem solving skills
• Excellent oral and written communication skills
• Excellent project management skills. Experience with MS Project a plus
• Experience planning and delivering marketing content via online, social media, multi-cell targeted and personalized email, and presentation software (e.g. PowerPoint) is required
• Experience using Marketo (email marketing automation platform) and EPiServer content management system preferred
×