Description:
  • Partner with Marketing Strategy to plan and implement marketing programs that support internal SVB business unit goals and objectives.
  • Build marketing campaigns in Marketo, curate the list with marketing automation team to ensure an optimal client experience across the program as well as across other marcom campaigns
  • Develop and project manage delivery of business unit marketing plans
  • Experience working with copywriters and proficient in copy editing content
  • Manage outside communications agency to deliver on time and on budget, with high quality, including authoring creative briefs
  • Ensure execution supports SVB’s brand messaging to each target audience
  • Collaborate with business unit teams and the broader marketing team to develop and manage effective collateral materials and promotional campaigns to both internal and external stakeholder audiences.
  • Update and overhaul, as needed, existing collateral to ensure it is up to date
  • Establish clear success metrics/KPI’s for each program and campaign, and track results against them and present to executive stakeholders
  • 7+ years’ experience developing impactful, multi-channel marketing campaigns
  • Seasoned project management skills, a strong sense of initiative, attention to detail and the ability to work under pressure, while juggling and meeting multiple deadlines
  • Minimum of 7 years of successful marketing experience in financial services or working with an agency with financial services clients
  • Team player, with strong partnership and collaborative skills. Must be able to handle and problem-solve ways to move forward effectively in a matrixed organization, without negatively impacting work relationships
  • Solid strategic skills and strong ability to pay attention to details
  • Excellent business acumen, collaboration, influencing, and problem solving skills
  • Excellent oral and written communication skills
  • Excellent project management skills. Experience with MS Project a plus
  • Experience planning and delivering marketing content via online, social media, multi-cell targeted and personalized email, and presentation software (e.g. PowerPoint) is required
  • Experience using Marketo (email marketing automation platform) and EPiServer content management system preferred
  • BA/BS required; MBA is a plus.
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