Responsibilities:
  • Enable acquisition, activation, and retention through effective use of data
  • Enable the Publisher SMB team to plan, execute, report on and monitor the success of outreach campaigns
  • Work closely with optimization teams to identify publisher cohorts & performance optimization initiatives
  • Develop data infrastructure (ETLs, data models, and reports) and other tools to make analytics easier and more effective
  • Take advantage of massive amounts of structured data to understand how to improve our business success and our teams’ efficiency
  • Produce ad hoc analyses to aid the team in understanding customer behavior, develop POV’s and drive decision-making
  • Be a thought leader and go-to-expert on data resources and tools
  • Manage integration of disparate, user-level data sets into a unified view of the consumer for the development of segmentation models
  • Identify growth opportunities by uncovering new segments and channels via applied data analysis
  • Design and report on incrementality testing, including channel impact of email marketing or digital advertising
  • Lead development of marketing attribution model across integrated channels to optimize ROI
  • Profficiency with SQL (Oracle, Vertica, Hive, MySQL, etc.) is required
  • Basic knowledge of excel is required
  • Strong communication skills required
  • Experience with Tableau is a plus
  • Experience with marketing / web analytics tools, such as Google Analytics is a plus
  • Experience with digital advertising tracking, measurement, and metrics
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