Responsibilities
  • Select proper customers and generate lists for all client CRM Marketing Campaigns
  • Use various CRM tools to build and maintain campaign diagrams that select desired customer groups for each campaign across multi-channel campaigns (e.g. Email, SMS, Outbound calling
  • (OBC), Inbound calling (IBC), on device, and Direct Mail direct marketing campaigns)
  • SAS MA Customer Intelligence Studio 6.5 experience preferred – minimum of 2 years; comparable tool experience will be considered
  • Understand customer and transaction data to a level that enables you to convert Deploy Documents into executable Direct Marketing segments
  • Support team with processing manual database requests to meet ad-hoc or special data requirements for campaigns.
  • Teradata/SQL experience required
  • Optimize with-in and across marketing campaign selections to maximize efficiencies
  • Work in conjunction with other team members on the setup, QA/QC and deployment of Marketing Campaigns along with follow-up communications

Additional Job Description details:
  • Consult on segmentation and data requirements to support CRM Marketing campaigns
  • Select customers and deliver lists for CRM Marketing campaigns
  • Optimize with-in and across marketing campaign selections to maximize efficiencies.
  • Campaign deployment setup & execution
  • QA/QC support for creative and data
  • Also responsible for other Duties/Projects as assigned by business management as needed
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