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Designing an Intelligence Center: Building the Blueprint for a Market Insight Platform

Services & Industries

AI + Data Transformation

Centralizing Market Intelligence to Accelerate Decision-Making Across Teams

Aditi led Phase 1 of a global technology leader’s Marketing Intelligence Center initiative, running 60+ stakeholder interviews across 25 teams to map fragmented data, UX gaps, and operational inefficiencies. The team delivered a complete UX and technical blueprint, including persona-based wireframes, customizable KPI dashboard templates, feature-to-data-source mapping, and a long-term product roadmap. This work established the foundational design and alignment needed for the client to build a centralized, self-service market-intelligence platform and set up a pipeline for future development phases.

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The Challenge

Fragmented market intelligence limiting speed and decision‑making

A global technology leader’s Marketing team faced critical inefficiencies in how market intelligence was gathered, shared, and acted upon. Insight generation was slowed by dashboard sprawl, fragmented data sources, and highly manual processes across multiple teams. These silos limited visibility, reduced decision-making agility, and made it difficult for stakeholders to access the data they needed in a timely, self-service format.

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The Solution

Driving cross‑functional alignment through deep stakeholder discovery

Strategic Discovery & Stakeholder Alignment: Aditi led a fully managed Phase 1 engagement, conducting over 60 stakeholder interviews across 25 teams to surface cross-functional pain points and priorities.

UX + Technical Blueprint Delivered persona-driven wireframes, a customizable KPI dashboard framework, AI agent design concepts, a feature-to-data-source mapping, and a comprehensive roadmap to guide platform development.

Applications Managed

  • Intelligence Center UX Framework: Wireframes and experience flows for a centralized, self-service market intelligence platform.
  • KPI Dashboard Templates: Configurable views aligned to stakeholder personas and business needs.
  • Feature/Data Matrix & Roadmap: Artifacts aligning functionality with data availability and long-term development milestones.

The Outcome

Delivering a Future-Ready Intelligence Foundation Across 25+ Teams

  • Strategic Platform Foundation: Delivered a fully scoped UX and documentation package that serves as the blueprint for the client’s future intelligence platform.
  • Cross-Team Alignment: Unified the intelligence needs of 25+ internal teams through centralized research and shared design principles.
  • Future Engagement Pipeline: Positioned for expanded involvement in platform development and future-phase execution.

The Aditi Advantage:

Strategize with Our Leading Insights

Behind every transformation is a story worth telling. On our Insights page, you’ll find the strategies, lessons, and breakthroughs driving digital engineering success across major industries. From AI-powered automation to cloud modernization and data-driven decision-making, discover how organizations are overcoming challenges, accelerating growth, and preparing for the future.

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Partner with Aditi to Build Your Next AI-Powered Solution:

At Aditi, we help enterprises harness AI + Automation to modernize critical operations and elevate customer experiences. From intelligent assistants to enterprise-grade system integration, our teams deliver practical, scalable solutions that drive efficiency, resilience, and measurable impact. Together, we’ll help you build smarter, AI-powered operations—ready for today’s demands and tomorrow’s growth.

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Aditi is a leading digital engineering services company. We partner with established and emerging enterprises by leveraging borderless talent across three continents to achieve transformative outcomes that will reshape their trajectory. We lead and support our clients’ efforts to design, build, and operate the products, systems, and processes required to deliver impact by leveraging deep insights, practical knowledge, and human spirit.